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Golf Market Analysis - Austria 

August 2002

With the larger European golf markets of the UK, France, Germany, and Sweden already well researched, Sports Marketing Surveys Ltd were commissioned by the British Golf Industry Association to conduct a market analysis on four of the developing European golf markets. The four markets involved in this programme are: Austria, Denmark, the Netherlands, and Spain. This report identifies the situation in Austria. The aim of this report is to provide an understanding of, and information about, the Austrian golf market in order to assist BGIA members in assessing the export opportunities available to them. In order to do this the research needed to address the following areas: State of the Game Number of golf facilities and the growth over the last 10 years Number of golfers and the growth over the last 10 years Percentage of regular golfers in Austria Number of PGA members in Austria Issues facing the development of golf in Austria Trade talk The distribution patterns and methods used Pricing issues and relevant problems Attitudes and Trends within the golf market Main sources of trade information The impact of parallel imports The impact of counterfeiting in the market A list of the major importers, distributors and wholly owned subsidiaries in the marketplace Table of Contents 1. Aims and objectives 2. Methodology 3. Executive Summary 4. Main Findings Golf Products 4.1.1.Golf Balls 4.1.2.Woods 4.1.3.Irons 4.1.4.Golf shoes 4.1.5.Putters 4.1.6.Golf bags 4.1.7.Gloves 4.1.8.Wedges 4.1.9.Apparel 4.2.Distribution 4.2.1.Distribution patterns 4.2.2.Threats to Distribution 4.3. Trends and patterns in the next 3 years 4.4. Competition 4.5. Issues and threats 4.6. Sources of Information 4.7. Provision of Carts at Golf Clubs 4.8. Counterfeiting 4.9. Parallel Imports 4.10.Brand performance 4.10.1. Which brands stocked 4.10.2. Satisfaction Ratings 4.10.3. Sales forecast 4.11.Share of the market 4.12.Expected Growth 5.Full list of distributors & wholly owned subsidiaries in Austria 5.1. List of major off course accounts in Austria

Price £50.00
FSPA Member Price £25.00